Brexit

There are substantial evidences that Cambridge Analytica was paid from Leave.EU movement for the collaboration in the political campaign for the Brexit Referendum. In 2017 the Guardian did a long inquiry on Cambridge Analytica and its role in Brexit. According to the Newspaper CA worked to collect data and information on British people to use them to conditionate electors and to make propaganda for the Leave. Moreover the Guardian highlightened strange money transfers between Cambridge Analytica and Leave.EU Committee.

2016 US Presidential Election

During the the US Campaign every activity of Cambridge Analytica was made in real time. This means they were able to use particular events to move public opinion on the way they wanted. For example they were able to work during Trump and Clinton debats doing propaganda againts Hillary Clinton. One more problem of Cambridge Analytica manipulation activisties was that they didn’t stop there, they produced fake news against Clinton! It is already a very serious thing in itself, but it is even more serious if done during the political campaign for the most important elections in the world!

Cambridge Analytica

Thanks to the Guardian and the NYT inquiries, released in March 2018, now we know the story of the biggest scandal of 21st Century.

Cambridge Analytica was a communicaton company whose strenght was the collection of people online data and their analysis in order to manipulate people ideas. Moreover Cambridge Analytica, for its business, was used to create bot account (autonomous program on a network which can interact with systems or users) and modulated them according to the progress of public opinion, to address it in the way they wanted. For those particular skills and thanks to its founders (Mercer and Bannon), Cambridge Anaytica had been hired for the 2016 US Presidential Election, working for Trump campaign. For this occasion Cambridge Analytica, with hidden agreements, and against Facebook policy, took all the millions of data collected by the app thisisyourdigitallife and used them to target and manipulate US electors, with a special algorythm created (maybe unawares) by a Cambridge University researcher, Michal Kosinski.