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Cambridge Analytica Storyline

Cambridge Analytica explained easily

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We are students in Communication and Media Culture at Turin University.

Link: https://www.unito.it/

The Project has been created at Interactive Storytelling and Art Class with our Teacher Daniela Calisi.

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The Story

  • Once upon a time Psychometrics was born
  • Few months later the app “thisisyourdigitallife” was created
  • Cambridge Analytica used data from that app for its “dark” business purpose
  • In 2016, Trump won US Presidential Elections, maybe, thanks to CA
  • Also the referendum for Brexit was won by Leave.EU, thanks to CA
  • But, fortunately, The Guardian and NYT discovered CA way to manipulate political elections
  • How did FBI, US Magistrates, EU and Facebook react?
  • How did people react in front of the scandal?
  • After Cambridge Analytica
  • Russia Gate

People

  • Michal Kosinski
  • Aleksandr Kogan
  • Robert Mercer
  • Steve Bannon
  • Alexander Nix
  • Christopher Wylie
  • Mark Zuckerberg
  • Michael Flynn
  • Nigel Farage
  • Donald Trump

What is Cambridge Analytica Storyline?

  • The Project
  • Authors of the Project
  • Tools

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