Psychometrics is a science that uses psychological methods in order to obtain quantitative results about people personality. One of the most important psychometrics experti is Michal Kosinski (we are going to talk about him in the next post).
Usually, those studies are used for academic researches, but now we live in the world of Big Data and online business, so companies are starting to study psychometric profiles of people to influence their commercial choices.
You can find nice examples of psychometric tests in the Cambridge University website; if you click this link you can try by yourself!
This technique is very interesting and precise, of course we were very curious and we tried the personality test. If you want to see our response look down to the image!