Donald Trump

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Donald John Trump (born June 14, 1946) is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality.

Trump was born and raised in the New York City borough of Queens and received an economics degree from the Wharton School. He took charge of his family’s real estate business in 1971, renamed it The Trump Organization, and expanded it from Queens and Brooklyn into Manhattan, and later in the entire world. The company built or renovated skyscrapers, hotels, casinos, and golf courses. He co-authored several books, including The Art of the Deal. He owned the Miss Universe and Miss USA beauty pageants from 1996 to 2015, and he produced and hosted The Apprentice, a reality television show, from 2003 to 2015. Forbes estimates his net worth to be $3.1 billion.

Trump entered the 2016 presidential race as a Republican and defeated sixteen opponents in the primaries. Commentators described his political positions as populist, protectionist, and nationalist. He was elected president in a surprise victory over Democratic nominee Hillary Clinton, although he lost the popular vote. He became the oldest and wealthiest person ever to assume the presidency, and the first without prior military or government service. His election and policies have sparked numerous protests. Trump has made many false or misleading statements during his campaign and presidency. Indeed his Political Campaign was involved in the Cambridge Analytica scandal. He hired this company to manage the Social Networks communication and organizations.

Aleksandr Kogan

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Aleksandr Kogan

Aleksandr Kogan (born 1985/86), who has also briefly used the name Dr Spectre, is a Moldovan-born data scientist, who is known for having developed the app thisisyourdigitallife that allowed Cambridge Analytica to collect personal details of 87 million Facebook users. He worked as a research associate at the University of Cambridge.

Nigel Farage

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Nigel Farage

Nigel Farage, born in 1964, is a British politician. Since he started his political career, he’s always been eurosceptics. Before founding the Ukip (UK independence Party from EU) he was a member of Conservative Party. Then, in 1992, he left it because he didn’t agree with the signing of the Maastricht Treaty. He criticized Euro value too.

In 1999, in order to pick up his thoughts in Europe, he was candidate and elected as European Parliament member. Now he’s still there. For all the time, Farage conducted his battle for UK independence from Europe. In 2016, (with many controversies we are going to explain) he finally won: majority of British people voted for Brexit. And now, after 3 years, UK is still in trouble to find convenient agreement with Europe.

Michael Flynn

Michael Flynn is the link between Cambridge Analytica scandal and the Russia Gate.

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Michael Flynn

Born in 1958, Flynn career began in the US Army. He had several jobs: initially, he played a key role in shaping U.S. counterterrorism strategy in Afghanistan and Iraq and, later, he became the 18th Director of the Defense Intelligence Agency; after leaving the military, he established Flynn Intel Group, which provided intelligence services for business companies and governments. He became a senior advisor to Trump during his presidential campaign and served as the National Security Advisor from January 23rd to February 13th, 2017. He had to resign after information surfaced that he had misled the FBI and Vice President Mike Pence about the nature and content of his communications with Russian Ambassador Sergey Kislyak.  Flynn’s tenure of just 24 days is the shortest in National Security office’s history.

Christopher Wylie

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Christopher Wylie

Christopher Wylie, born in 1989, is the whistleblower that confessed to the Guardian how Cambridge Analytica harvested, analysed data and used them to influence people political ideas. Christopher Wylie is a very young and smart informatic scientist. The Guardian described him as «funny, deep, curious, “asshole” and fascinating». Pink, blue, yellow haired, Wylie is an eccentric boy, a complete genius. He started his career in the fashion world, where he developed techniques able to unerstand and influence people fashion preferences. Then he landed in Cambridge Analytica and uses his skills to target political profiles. Then in 2018 he decided to confess the mechanisms behind Cambridge Analytica, violating the non-disclosure agreement made with Bannon and Mercer.

Alexander Nix

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Alexander Nix

Alexander Nix, born in 1977, is a financial analyst; initially, he worked for Strategic Communication Laboratories (SCL), a Company working in behavioural and communication research (this company became very close to Cambridge Analytica business). He collaborated for over 40 political campaigns in US, in South America, Europe, Asia and Africa. He convinced Mercer and Bannon to create Cambridge Analytica, becoming the CEO, and he used it to help the most important political campaigns of the last years, Brexit and US Presidential.

Michal Kosinski

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Michal Kosinski

Assistant Professor at Stanford University (Graduate School of Business) studying the psychological differences between people, he hold a doctorate in Psychology from the University of Cambridge and master’s degrees in Psychometrics and in Social Psychology. Kosinski was Deputy Director of the University of Cambridge Psychometrics Centre, a researcher at Microsoft Research, and a post-doctoral scholar at Stanford’s Computer Science Department.

We are talking about Kosinski because he, with another Cambridge University researcher (David Stillwell), built an app for Facebook called myPersonality. The purpose of this app was to studying and quantifying people personality with Psychometric techniques. Making some questions to users, looking at their likes to Facebook pages, shared posts or captions they were able to create psychological profiles of people. Indeed, now, Kosinksi is one of the most important expert of behavioural microtargeting, a marketing system creating custom advs for every single user. Michal Kosinski, although he’s not direclty involved in the scandal we are telling you, is important because all his psychological studies and the algorithm he developed were used by Cambridge Analytica.

Robert Mercer

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Robert Mercer

Robert Mercer, born in 1946, is an American computer scientist. He is also a major funder of organizations supporting right-wing political causes in the United States, such as Breitbart News and Donald Trump’s 2016 campaign for president.

In 2015, The Washington Post called Mercer one of the ten most influential billionaires in politics. Since 2006, Mercer has donated about $34.9 million to Republican political campaigns in the US.

Moreover, Mercer played a key role in the Brexit vote. He was an activist in the campaign to pull the United Kingdom out of the European Union. Mercer donated the services of data analytics firm Cambridge Analytica to Nigel Farage, the head of the United Kingdom Independence Party (UKIP). The firm was able to advise Leave.EU through its ability to harvest data from people’s Facebook profiles in order to target them with individualized persuasive messages to vote for Brexit.

Steve Bannon

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Steve Bannon

Born in 1953, Steve Bannon, during his working life, did several jobs. He started as an officer in the United States navy, later he became vice president in Goldman Sachs (a global investment banking) ; he’s been acting director of a research project, Biosphere 2; he worked in Hollywood too, as executive producer and in 2016 he, finally, landed in Trump presidential campaign, as chief executive officer.

Following Trump’s election to the presidency, Bannon was appointed chief strategist and senior counselor to the President-elect.

After a while, Steve Bannon left his role in US Presidency, because he was accused by many democratic Representatives of been racist and against civil rights. But also because, in 2018, the Senate Intelligence Committee started conducting a “wide-ranging” investigation of Bannon’s activities during the campaign, including knowledge he may have had about any contacts between Russia and two campaign advisors, George Papadopoulos and Carter Page, as well as his role with Cambridge.

Mark Zuckerberg

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Mark Zucjerberg

Famous all over the universe for his creation, Facebook, Mark Zuckerberg is now one of the richest and genial men in the world!

Born in 1984, in United States, he attended Harvard University; there, with some roommates, he launched Facebook. Initially this program was supposed to be a social network working only inside Harvard University or in the Ivy League Colleges net. Later the website went beyond university and reached public users. In 2012, Facebook was used by one billion people.

Now Zuckerberg is the 5th richest person in the world and, according to Forbes, he’s the 10th in the list of The World’s Most Powerful People.