Alexander Nix, born in 1977, is a financial analyst; initially, he worked for Strategic Communication Laboratories (SCL), a Company working in behavioural and communication research (this company became very close to Cambridge Analytica business). He collaborated for over 40 political campaigns in US, in South America, Europe, Asia and Africa. He convinced Mercer and Bannon to create Cambridge Analytica, becoming the CEO, and he used it to help the most important political campaigns of the last years, Brexit and US Presidential.